Alfred Leete
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Alfred Ambrose Chew Leete (1882–1933) was a
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
graphic artist. Born at Thorpe Achurch,
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, he studied at Kingsholme School and The School of Science and Art (now
Weston College Weston College of Further and Higher Education is a general college of further and higher education in Weston-super-Mare, Somerset, England. It provides education and vocational training from age 14 to adult. The college provided education to ...
) in
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, before moving to London in 1899 and taking a post as an artist with a
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. His career as a paid artist began in 1897, when the ''
Daily Graphic ''The Daily Graphic: An Illustrated Evening Newspaper'' was the first American newspaper with daily illustrations. It was founded in New York City in 1873 by Canadian engravers George-Édouard Desbarats and William Leggo, and began publication ...
'' accepted one of his drawings. Later, he contributed regularly to a number of magazines, including ''Punch'', the '' Strand Magazine'' and ''
Tatler ''Tatler'' is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interes ...
''. As a commercial artist he designed numerous posters and advertisements, especially in the 1910s and 1920s, for such brands as
Rowntree's Rowntree's is a British confectionery brand and former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands ...
,
Guinness Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in ove ...
and
Bovril Bovril is the trademarked name of a thick and salty meat extract paste similar to a yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive bulbous jar, and as cubes and granules. Bovril is owned and distrib ...
, and his series of advertisements for the
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(the
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) are very well known. His work as a wartime propagandist includes the poster for which he is most renowned, the Lord Kitchener poster design, which first appeared on the cover of the weekly magazine ''
London Opinion ''London Opinion and Today'', often known as ''London Opinion'', was a British magazine published from 1903 until 1954, when it was merged with Pearson's '' Men Only''. It ran weekly from 26 December 1903 to 27 June 1931, and was then published m ...
'' on 5 September 1914. "His prolific output was characterized by its humour, keen observation of the everyday, and an eye for strong design." During the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
Leete also drew two comics ''Schmidt the Spy'' and ''The Bosch Book'', which ridiculed the German army. Leete died of a seizure, following a heart attack, at his home in
Pembroke Square, London Pembroke Square is located in the Kensington area of southwest central London, England (postcode W postcode area, W8). The whole square is listed building, Grade II listed for its architectural merit. It was developed by the Hawks family. The ...
, in 1933. He had suffered from high blood pressure and heart trouble, and had been taken ill three weeks earlier in Italy. The Rome Express was stopped at Genoa to allow him to return to England. In 2004, his work was displayed in his native
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, at the
Weston Museum Weston Museum is a museum in Weston-super-Mare, North Somerset, England. It was established in 1861. and is home to North Somerset Council museum collection with exhibits relating to Weston-super-Mare and the surrounding area from 400 milli ...
.


References

1882 births 1933 deaths British graphic designers British poster artists British cartoonists British comics artists Advertising artists and illustrators People from North Northamptonshire Artists' Rifles soldiers {{UK-illustrator-stub